— Tradeshow Exhibits — Design — Creative Development — 3D Modeling & Rendering — Fabrication — Scenic Painting / Finishing

Sol de Janeiro at Ulta Beauty World 2026 is a full concept-to-build activation by Pink Sparrow, fabricated entirely in-house to bring the unmistakable warmth and energy of Sol de Janeiro to the trade show floor.

The experience was built around a single organizing idea: that Sol de Janeiro doesn't just make products, it creates a feeling. Every element of the environment was designed to translate that feeling into physical space, from the bold Cheirosa-inspired color palette that saturated every surface, to the curved architecture that invited guests in from every angle on the floor.

The hero moment was an oversized suspended installation of Sol de Janeiro's iconic product line, a cluster of giant bottles hanging above the booth, immediately identifiable from across the hall and impossible to walk past. Below, a series of curved product engagement stations put the Cheirosa 40, 62, and 68 collections within reach, each framed by branded archways that turned discovery into theater.

A centrally positioned product kiosk anchored the experience, featuring a full display of the launch collection set against a palm-tree backdrop, a deliberate nod to the brand's Brazilian roots, made physical. The surrounding wall of illuminated product screens extended the narrative further, giving each SKU its own spotlight moment within the larger environment.

The result was equal parts brand world, product showcase, and high-performing social moment, exactly the kind of physical experience Pink Sparrow builds best.