Gasoline Alley Fuel Store

Fueling the Future: AirCo’s Fuel Store Retail Concept

When AirCo set out to launch Fuel Store, it wasn’t opening a gas station. It was opening a portal into the future of fuel. Fuel Store is a retail concept built around a simple but radical idea: 10 products, 10 stories, 10 glimpses into tomorrow’s energy landscape. Each product represents an “essential liquid fuel” made possible by carbon conversion technology. Working closely with Mythology, Pink Sparrow engineered and fabricated a modular retail buildout that could flex from pop-up to event space. Clean architectural lines, precise material choices, and integrated lighting allowed the products to live as its own “fuel vignette.”

From an exterior that reads as a beacon for the climate-conscious, to an interior that invites curiosity and conversation, Fuel Store offered a new model for climate-tech retail. By weaving physical storytelling, technical fabrication, and brand strategy into a single environment, Pink Sparrow executed Mythology's concepts for AirCo to bring the world’s first Fuel Store to life.