When Sol de Janeiro set out to debut its newest line of perfume at Coachella, the brand wanted to go beyond a standard festival activation. Together with MKG, Pink Sparrow transformed a high-traffic festival footprint into a multi-sensory sanctuary to tell the story of Sol de Janeiro’s newest fragrances.

At the heart of the activation were a series of “listening pods” that doubled as intimate scent stations and visual story rooms. Each pod was dedicated to a hero fragrance from Sol de Janeiro’s newest line. The pods gave festival-goers a place to pause, reset, and explore the brand—turning a quick spray-and-go sample into a memorable, emotional encounter.