— Tradeshow Exhibits — Design — Creative Development — 3D Modeling & Rendering — Fabrication — Scenic Painting / Finishing

Soft Pinch Bar at Ulta Beauty FLC 2025 for Rare Beauty is the result of a full concept-to-build effort by Pink Sparrow, designed and fabricated entirely in-house to celebrate Rare Beauty’s launch at Ulta and their first ever showcase at Ulta FLC and Ulta Beauty World!

The activation was built around a single unifying idea: that beauty is personal, playful, and worth celebrating out loud. Every element of the environment was designed to reflect the Rare Beauty universe, from the floor up — a custom color palette pulled directly from the Soft Pinch blush tones grounded the entire space in product, giving the booth a cohesion that felt intentional at every angle.

The signature entry moment was a sweeping 14-layer arch, each band a distinct shade of Soft Pinch blush — turning the act of walking in into a product story before a single item was touched. Inside, a 360° blush bar anchored the experience, putting the full collection within reach from every direction. The Brown Story table extended that narrative further by showcasing Rare’s products that are exclusive to Ulta.

An larger than life Soft Pinch liquid blush factice— finished by hand including a striking high gloss cap — served as the booth's hero photo moment. Bold, sculptural, and unmistakably Rare Beauty, it stopped the floor and invited guests in equal measure.

A custom Rare Beauty Plinko game served as the primary giveaway activation, purpose-built to distribute all four blush giveaway shades across eight landing compartments for balanced odds and maximum engagement. A special feature was the Rare Impact Table — a custom-built piece featuring an affirmation drop slot, the brand's values, made physical.

The result was equal parts brand world, product showcase, and high-performing social moment — exactly the kind of physical experience Pink Sparrow builds best.