When MAS partnered with Qiddiya to launch its Gaming & Esports district, they needed a physical world that matched the immersive intensity of the game.

Pink Sparrow fabricated and installed a suite of high-impact scenic environments, seamlessly integrating interactive tech and elevated finishes at every turn. From custom-engineered architectural elements that framed the gaming zones, to built-in touchpoints layered into sculptural walls, our build brought the virtual to the real world.

Unique scenic treatments—metallic textures, ambient LED washes, dynamic projection surfaces, and immersive flooring systems—elevated the environment, making each zone feel like its own branded universe. On the tech side, live-streaming backdrops, digital leaderboards, sensor-driven experiences and immersive lighting cues that responded to gameplay took over the spaces.

By blending precision fabrication with full-tech integration and premium scenic finishes, Pink Sparrow helped MAS and Qiddiya elevate the gaming experience.