Oh Polly’s first flagship store on Melrose is the result of a comprehensive Design + Build effort by Pink Sparrow.

The project represents a pivotal step for both teams: Oh Polly’s entry into physical retail and Pink Sparrow’s continued expansion into permanent retail environments. From concept to completion, Pink Sparrow led the spatial design, architectural detailing, fabrication, and integration of AV and lighting systems—ensuring every element served both brand expression and functional retail needs.

Anchoring the store is a sweeping 14-foot tall curved LED wall that creates an impactful, ever-changing backdrop for content and extends Oh Polly's digital presence into the physical space. Surrounding this feature, Pink Sparrow’s brings the environment to life through illuminated niches with rotating mannequin stands, interchangeable display platforms, and thoughtfully designed fitting rooms with tunable lighting. Together, these elements give the space flexibility for new drops, events, and evolving storytelling throughout the year.

The result is a purpose-built flagship that merges form and function—positioning Oh Polly as a retail presence in a high-profile corridor and affirming Pink Sparrow’s expertise in delivering turnkey design + build solutions for branded environments.