For the launch of the LeBron XXII, Nike Basketball partnered with Pink Sparrow to bring a monumental public experience to life at The Grove in Los Angeles. The centerpiece: a larger-than-life Crown Arena featuring an interactive LED court and massive media wall.

Pink Sparrow led full fabrication and installation, delivering a sculptural, interactive environment designed to perform at scale in one of the country's busiest retail destinations.

Pink Sparrow’s Los Angeles shop was utilized for extensive testing of the interactive LED video court and hoop backdrop. Full-scale tech up of the 20-foot diameter floor and 18-foot high wall allowed for a one-week testing phase, dialing in the interactive tech components.