Pink Sparrow partnered with Birkenstock to design and build a flagship pop-up at The Grove, celebrating the debut of the brand’s Care Essentials body-care line. The concept drew inspiration from Birkenstock’s legacy of craftsmanship and natural materials, translating those values into a tactile, immersive environment. Organic forms, warm textures, and thoughtful finishes created a space that felt both modern and grounded in nature, echoing the brand’s philosophy of care and sustainability.

Beyond product display, the pop-up was designed as a multi-sensory experience—inviting visitors to explore, test, and connect with the new collection in an environment that reflected Birkenstock’s lifestyle ethos. From initial concept through final build, Pink Sparrow delivered a cohesive design and execution that transformed a product launch into a memorable brand moment.