The Whataburger Museum of Art pop-up at SXSW 2025 is a fan fueled, flavor packed collaboration between Whataburger, Pink Sparrow, and Acceleration, transforming Whataburger fandom into an immersive, gallery-style experience in downtown Austin. Guests stepped into a space filled with fan created art, interactive moments like the Day Dot Room and Table Tent Mugshot Wall, and a Whataburger Food Truck serving hot, made-to-order favorites, so the experience is as tasty as it is shareable