Chobani at Expo West 2026 was designed and fabricated to celebrate Chobani's partnership with U.S. Soccer and highlight the brand's growing family of products, alongside Daily Harvest and La Colombe.

The activation transformed the Expo West floor into a soccer stadium experience. The soccer pitch served as the spatial anchor of the environment, with turf flooring and bold red, white, and blue graphics. Overhead, a circular marquee bearing the Chobani and La Colombe brand marks commanded the space from above, orienting attendees from across the show floor before stepping inside.

Beneath the central marquee, a curved central sampling bar functioned as the heart of the experience, creating a natural stage for product storytelling, conversations, and live sampling across the Chobani, Daily Harvest, and La Colombe portfolios. Stadium-style tiered seating and pitch-level seating provided the space an atmosphere of a matchday venue while offering flexible zones for open and closed meetings.

Materials were selected with intention throughout: astroturf, metal mesh, natural wood, and digital marquee signage came together to create a build that felt both athletic and considered — rugged in texture, bold in graphic, and precise in execution.

The result was equal parts brand platform, product experience, and statement build, exactly the kind of physical world Pink Sparrow builds best.