Milk Makeup Bodega

Pink Sparrow, along with Milk Makeup’s creative team and the incredible Braulio Amado, joined forces to create something truly special. Milk entrusted Pink Sparrow to design and build their 20’x20’ booth at SEPHORiA, located at Skylight at Essex Crossing. The booth served as the perfect platform to feature their HydroGrip line, formulated to prevent makeup from melting, while paying homage to the brand’s New York City roots with a bodega-inspired theme.

The booth itself was divided into two distinct sections: a melting exterior New York City streetscape , and a pristine Milk bodega interior that beautifully showcased the HydroGrip products alongside carefully curated faux corner store items.