Adidas Athletics Atmosphere

For Jerry Lorenzo’s Athletics line, his highly anticipated collaboration with Adidas, Pink Sparrow engineered and built three 15-foot tall steel monolithic structures and a series of custom-lit fixtures. Each element had layers of bespoke scenic treatments, which gave each massive structure a unique handmade texture and a rich, deep, patina. Against the backdrop of a low-lit environment, the build also integrated contrasting twenty-five-foot LED walls which highlighted the opening season campaign film, products, and imagery.