Beyond Yoga Brick-and-Mortar Launch

Online athleisure brand Beyond Yoga partnered with Pink Sparrow to create not just a pop-up but the brand’s first ever spatial experience. Our design and build team worked closely with members from BY’s Marketing, Product, and Operations teams to create bespoke fixtures and displays that celebrate Beyond Yoga’s focus on inclusivity and body positivity. We even developed and executed a kinetic wall texture made from their production team’s deadstock material, which both invited guests to interact with the buttery soft fabrics in the BY line and supported their “zero waste” initiative.